NETFLIX SPORTS LONGER NAME TEST

CLIENT
YEAR
ROLE
STUDIO
FORMAT

Google
2026
Art Direction / Motion Direction
StudyHall / 72&Sunny
Social / Web

Building the motion system for a new sports marketing identity.

(X)

(X)

(X)

(X)

(X)

(X)

Defined motion language and animation rules for two brand systems

Created rotating cube principle that guides the podcast motion identity

Structured sequencing logic for social units

Built motion packages across taglines, logo, footage assets, lower thirds, intro/outro cards

Created mogrt templates for social applications and podcast

Edited and animated 60s case film

01 — PATTERN R&D

Exploration of elasticity, repetition, density, compression behaviour.