
NETFLIX SPORTS LONGER NAME TEST
CLIENT
YEAR
ROLE
STUDIO
FORMAT
Google
2026
Art Direction / Motion Direction
StudyHall / 72&Sunny
Social / Web
Building the motion system for a new sports marketing identity.
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(X)
Defined motion language and animation rules for two brand systems
Created rotating cube principle that guides the podcast motion identity
Structured sequencing logic for social units
Built motion packages across taglines, logo, footage assets, lower thirds, intro/outro cards
Created mogrt templates for social applications and podcast
Edited and animated 60s case film
01 — PATTERN R&D
Exploration of elasticity, repetition, density, compression behaviour.